A call to action film for Gen Z think tank IRREGULAR LAB. The Regenerative List was part of the four-year-long social change initiative project Regenerative Futures that was built in partnership with MIT and launched at the United Nations.
The sustainability project was designed to foster intergenerational conversation and collaboration and move us closer to an equitable and sustainable future. It aimed to support Gen Z pioneers from the arts and sciences to help contribute to contribute to a better tomorrow by offering mentoring, funding and publicity to applicants under 30, helping them to develop their ideas for a reformed future.
The film encourages young people to share and submit these ideas and was spread across all of Gucci’s socials, as well as media partners including WIRED.