Commissioned for Toyota’s Olympic sponsorship campaign, “Start Your Impossible”, these three short films feature the inspiring Olympic athletes: Erica Wiebes, David Boudia, and Samir Ait Said. Capturing their unique stories and experiences, the films follow each athlete through their respective hometown.
Aiming to motivate Gen Z audiences to embark on their own journey, the films highlight the personal challenges that each athlete faced and provide practical advice on topics relating to mental health, gender inequality, and physical setbacks.
Part of a larger 7-part series, the films were produced by JustSo and delivered across the Olympic Channel’s website, social channels and broadcast partners. The series reached over 46 million people worldwide, making it the Olympic Channel's most successful branded series. It was awarded the 2021 Webby Award in the Branded Entertainment Video Series category.